Jim Camp Sr.
Author of "Start With No." He built the "No"-based system and trained the FBI Hostage Crisis Negotiation Unit in it.
The problem
Win-win scripts collapse under pressure.
Most negotiation training hands you a set of agreeable phrases and hopes the other side plays along. The moment the room turns adversarial, the script goes out the window and you're back to conceding to keep the deal alive.
The Camp System is not a script. It's decision-based discipline: a repeatable structure for staying in control of your own behaviour so the pressure stops making your decisions for you.
Where this comes from
Built by the man the FBI trained with.
Chris Voss
Learned this method as a Camp protégé before leading the FBI's international kidnapping negotiation program.
Todd Camp & Jim Camp Jr.
Carry the system forward today — coaching Fortune 500 executives and teaching the same discipline, unchanged.
What you learn
The method, and what it does for you.
- The "No"-based framework
- You stop fearing rejection and start using it to move the conversation.
- Mission & Purpose discipline
- You lead the conversation instead of reacting to whatever lands in front of you.
- The 3-question loop
- You rewire habits under pressure instead of memorizing tricks you'll forget.
CAMP 101 Foundations
18 sessions
You can spot neediness in yourself, say no cleanly, and hold your position without conflict.
Start CAMP 101 →CAMP 201 Practitioner
16 sessions
You can run a mission-driven conversation using blank slating, nurturing and interrogative questions.
Start CAMP 201 →CAMP 202 Mastery
15 sessions
You can budget time, energy, money and emotion, find the real decision-maker, and control the agenda.
Start CAMP 202 →All three levels included. One membership, one sign-up — no separate purchases.
What's inside
One membership. The whole system.
- All three levels — CAMP 101, 201 and 202 — unlocked the moment you subscribe.
- Every session available immediately. No drip, no cohort, no schedule.
- The members area: your library, your notes, your saved answers.
- Progress tracking, streaks and trophies so the work stays visible.
Proof
What it does in the room.
“Jim Camp created a revolution with his innovative methods. The FBI's international kidnapping response program incorporated his thinking into hostage-freeing strategies, elevating performance significantly.”
“Amazed at the outcome. Now, a true believer. An initially rigid counterparty became a flexible negotiator, ultimately achieving millions in additional value.”
“The discipline is the point. When the pressure is highest, the system is the only thing that holds.”
How it works
Learn in three steps.
Ask yourself first.
Every session opens with a question about how you think about the topic right now. No wrong answers — you're building a baseline.
Work through the material.
Camp's actual course content, one session at a time. Take it at your pace.
Answer again — and feel the shift.
After the material, we ask the same question. You record what changed. Progress becomes visible to you.
Get the entire system for the price of one lost deal a month.
$XX/ month · cancel anytimePlaceholder price
- Instant members-area access — all three levels.
- Cancel anytime, straight from your account.
- Not right for you? Refund on request within 30 days.
Questions
Before you start.
What's included in the membership?
Everything. All three levels — CAMP 101 Foundations, 201 Practitioner and 202 Mastery — every session, plus the members area with progress tracking.
Is it self-paced?
Yes. There is no cohort and no schedule. Sessions open the moment you subscribe and you move at whatever pace your calendar allows.
How long do I have access?
For as long as your membership is active. Your progress, notes and answers stay with your account.
Can I cancel anytime?
Yes. Cancel anytime from your account. You keep access through the end of the period you've paid for.
How is this different from 1:1 coaching?
The membership is the system, self-paced, on your own time. Coaching is a Camp coach working your live negotiation with you. Many clients start with the membership and add coaching for a specific deal.
Do I get a certificate?
Certification is planned. Placeholder — details will be confirmed before launch.
Stop bargaining. Start deciding.
All three levels, unlocked the moment you subscribe. Cancel anytime.